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TraQtion Selected by Dunkin' Brands to Manage Its International Supplier Compliance

August 2, 2017Categories: Implementation, Supply Chain Visibility

Cloud-based TraQtion provides increased visibility and ensures compliance across the Dunkin’ Donuts and Baskin-Robbins supply chains in more than 60 countries

Supplier compliance with increased visibility ANN ARBOR, Mich. – TraQtion, a leading provider of cloud-based quality and compliance software, is now used by Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins, to help strengthen its food and beverage supply chain and ensure compliance across more than 8,700 points of distribution in more than 60 countries. TraQtion provides Dunkin’ Donuts and Baskin-Robbins international locations with an automated, unique and trusted way to manage their products and global supply chains.

Dunkin’ Brands selected TraQtion for its ease of use and ability to scale the software for its business projections. The out-of-the-box implementation of TraQtion was a time- and cost-saving solution without the need for additional IT, infrastructure or maintenance.

“Prior to using TraQtion, mapping and managing risk in our extensive and diverse international supply chain was a time-consuming and complex task,” said Martin Strudwick, Director of International QA and Commercialization, Dunkin’ Brands. “Using TraQtion, we have been able to save valuable time and resources with an automated process to onboard new suppliers and consolidate our due diligence into one system.”

With a collaborative platform for international suppliers and franchises, Dunkin’ Brands leverages TraQtion’s proprietary intelligent compliance engine to scan, evaluate and interpret data to ensure it meets the company’s requirements. TraQtion will immediately alert Dunkin’ Brands of higher-risk profile suppliers, products and sites for quick follow-up actions, which helps protect consumers and the reputations of the company’s brands. This is essential given today’s rapidly changing global supply chains.

TraQtion offers a suite of services providing control and visibility into the supply chain, including supplier compliance, product compliance and site compliance — all using cloud-based tools with a central dashboard providing at-a-glance performance ratings for quick action and streamlined communications across supply chains.

Some of TraQtion’s capabilities used by Dunkin’ Brands include:

  • Intelligent compliance engine that continually runs its algorithm to check status, send alerts and provide at-a-glance visibility to problem areas, allowing intelligent prioritization of critical responses across all locations
  • Supply chain tracking for collecting and managing all supplier and distribution center information
  • Advanced dashboards that provide a visual overview of Dunkin Brands’ quality and compliance program. A color-coded compliance rating for suppliers, products and sites organized by their regions and management hierarchy quickly helps identify any issues and alert the right people.

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About TraQtion

TraQtion ( is a Software-as-a-Service (SaaS) solution that manages food safety, quality and compliance for supply chains, products and sites. Developed from the ground up using NSF International's food safety and quality expertise, TraQtion serves leading manufacturers, retailers and restaurants around the world that place a high emphasis on customer satisfaction and safety. TraQtion is headquartered in Ann Arbor, Michigan and is a wholly owned subsidiary of NSF International.

About NSF International

Founded in 1944, NSF International ( is committed to protecting human health and safety worldwide. With clients in more than 170 countries, NSF is a Pan American Health Organization/World Health Organization Collaborating Center on Food Safety, Water Quality and Indoor Environment. NSF is a global independent organization that writes standards, and tests and certifies products for the food, water, health sciences and consumer goods industries to minimize adverse health effects and protect the environment.

The NSF Global Food Division provides expertise and accredited services across all supply chain sectors, including agriculture, animal feed and welfare, produce, processing, distribution, dairy, seafood, quality management software, retail and restaurants. Services include Global Food Safety Initiative (GFSI) certification (SQF, BRC, GLOBALG.A.P., IFS, FSSC 22000, BAP and CanadaGAP), HACCP validation and inspection, label claims verification and certification (including GMO transparency, gluten-free, honey traceability and kosher), and organic food certification through Quality Assurance International (QAI). We also offer expert auditing, consulting, technical services and DNA testing. NSF is also the leading certifier of foodservice equipment and nonfood compounds.